Today’s society encourages women to maintain a youthful-looking appearance, and now it has men seeking to keep up. While women still represent the higher percentage of plastic surgery patients, more men are seeking cosmetic surgery, according to the American Society of Plastic Surgeons. These statistics show that despite difficult economic times, plastic surgery is a growing trend. Currently, breast augmentation and botox injections are the top 2 procedures chosen by female patients, while men are choosing nose surgery and botox injections. According to ASPS, the number of men seeking a facelift spiked 14 percent in the past year alone. The increase of plastic surgery falls in the baby-boomer age range for men. This age group is living longer, eating healthier, and maintaining a more active lifestyle than their predecessors, so it’s no surprise that there’s a growing trend for men in their 40’s-60’s to hold themselves to a higher physical standard. Another speculation for this trend is the growing competition for aging baby-boomer men to compete longer in the work force against young men in their 20’s and 30’s. Whether you are seeking an edge in the work place or simply to rid yourself of unwanted wrinkles, call today to set up a consultation with Dr. Williamson!